Marketing

Bring customers back.

Campaign emails written and designed from the angles that already sell, and every comment on every ad answered from one inbox.

a

Aora

The wall light that looks wired. It isn't.

Sconce-style light from any outlet, on at dusk by itself. No wiring, no switch.

Aoraglow email: Looks wired. Isn't.
320 to 800 px Every link tagged On Shopify Files

Email

Campaign emails, written from what sells.

Scrollbase writes each email from your brand's rules and what your past emails sold, draws its photos from your real product, tags every link and checks it at every width. Then you import it into Shopify Messaging.

of Aora's sends read back from Shopify
56
of Aora's sends read back from Shopify
campaigns turned into a playbook
18
campaigns turned into a playbook
screen widths every email is checked at
6
screen widths every email is checked at
  • Written from your rules

    Your email rules, the product's notes and the live product page, read again for every email.

  • Photos of your real product

    A new home every campaign, drawn and checked against the real product. Words set in real fonts.

  • Every link tagged

    UTM tags per email and per placement, so each click and order traces back to its email.

  • Learns what sells

    Sent emails' numbers come back from Shopify and become a playbook the next email reads.

Every send teaches the next email.

Scrollbase reads your sent emails' sends, opens, clicks, orders and sales from Shopify, and turns them into a playbook the writer reads before every new email.
  • Lessons in plain words, from your own sends
  • Subject lines and layouts compared
  • A new home and angle every campaign

What works in your emails

Sample numbers Read from Shopify

Your best emails ask owners to light the next room. Mood pieces about staying in sold least.

Credited sales

$12,410

389 orders

Sales per 1,000

$21

Latest campaign $17

Campaigns

18

56 sends since Sep 16

Unsubscribed

0.31%

of everything delivered

Sales per 1,000 delivered, by campaign

3 best the rest

Sep 16Oct 2Oct 18
What worksWhat didn'tSubject linesContentTimingTry next
  • Next-room emails to owners sell best: “Which room is next?” and “Your other rooms are missing out.”
  • Name real rooms in the subject or preview. “Your home isn't boring. Your lighting is.” beat every mood subject.
  • Mood subjects about the weekend opened fine but sold least. Open rate alone misleads.

SocialPost planner soon

Every comment on every ad, in one inbox.

Scrollbase reads every ad in your Meta ad account and gives each post one row, with its Facebook and Instagram comments side by side. Reply, like, hide or delete them there, without opening Ads Manager.

ads in Aora's Meta ad account
3,421
ads in Aora's Meta ad account
posts behind them, one row each
497
posts behind them, one row each
Facebook and Instagram comments on them
10,885
Facebook and Instagram comments on them
  • Every ad's comments

    All the ads in your Meta ad account, not only Scrollbase's, with Facebook and Instagram side by side.

  • One row per post

    An ad copied into many ad sets is one post on Meta, so its comments sit in one place here.

  • Answer in place

    Reply, like, hide or delete as your brand, without opening Ads Manager or the Page.

  • Sorted by product

    Each post is matched to its product by its link. Sort by comments, engagement or the latest one.

AORA_1112_BATCH - Iteration - Ad 2Broad (US) - Best Performers | Bid Cap · Nov 26, 2024f 2.3K 719
AL - Video Ad 3 - PT4Best Performers | Scaling Campaign | CBO · Jan 5, 2024f 674 278

Instagram · 719 comments

KM

K. M.2h

does it need batteries or does it just plug in?

Reply Hide Delete

AO

AoraYou1h

Just plugs in! It fades on at dusk and off at dawn by itself 🌙

Questions

Marketing, answered.

Anything else? Join the list and ask us in the reply.

Does Scrollbase send the emails?

Not yet. Shopify Messaging has no way for apps to send, so you import the finished email there with Code your own. Sending from Scrollbase, with flows and segments, is coming.

Does it only show ads made in Scrollbase?

No. It reads every ad in your Meta ad account, archived ones too, whoever made them.

Will it make up a sale or a discount?

No. An email mentions an offer only when you add one, with your code and terms, and shoppers type the code at checkout. Other emails never mention prices or codes.

Why one row per post and not per ad?

Comments live on the post, and one creative in ten ad sets is still one post. Showing it once keeps its comments together and stops you answering the same question twice.

Where are the pictures kept?

On Shopify Files, so the preview and the sent email use the same cdn.shopify.com addresses. An email can't be exported until they're there.

What can I do on each platform?

On Facebook: reply, like, hide and delete, as your Page. On Instagram: reply, hide and delete; liking there needs one more permission from Meta.

How does it know what works for my brand?

It reads your sent emails' numbers from Shopify, ties each send to the email it came from, and writes down what sold and what didn't. Every new email reads that first.

Why do some Facebook comments say Facebook user?

Meta shares the names of people who comment only once it approves an app for that. Pages' names always show, and View opens the comment on Facebook.

Run your whole brand from one base.

Scrollbase is invite-only while we onboard brands. Join the list and we'll email your invite.

Invite-only for now. Join the list and we'll email your invite.